Point, Click and Hold: Peugeot’s Novel Ad Campaign Makes Users Concentrate on Their Computer Screens

Ever see one of those stupid competitions where a group of people try and see who can keep their hands on a car or a truck the longest, and the person who does actually wins that car or truck?

If you haven’t, there’s a documentary called Hands on a Hard Body that covers this in detail, but suffice to say it’s like watching American Idol if all the contestants were unemployed hicks and weren’t required to do anything but stand up there on stage.

So French carmaker Peugeot, never being one to shy away from reinventing something old for the internet age, took the concept and turned it into an interactive webpage.

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SCOOP: Peugeot Trying Out New High-Riding 508 Outdoor

It has only been a few months since Peugeot spun out its newly designed 508 mid-size model in both saloon and Station Wagon formats, but the French acarmaker is already working on a new derivative inspired by its high-riding 207 Outdoor model.

Our spy photographers snagged a prototype version of the 508 Outdoor testing on European roads. Even though Peugeot’s full-body plastic wraps leave much to the imagination, it is obvious that the car rides on a jacked up suspension.

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Peugeot Announces Special Edition RCZ Asphalt for the UK

Peugeot has opened the order books for a new limited edition version of its funky looking RCZ sports coupe. The United Kingdom will receive only 75 right-hand drive examples of the RCZ ‘Asphalt’ with pricing set at £29,995 (equal to US$47,840 and €33,540) a piece.

The Asphalt is based on the top-of-the-range GT trim featuring a 1.6-liter turbocharged four-cylinder engine with 200-horses.

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